Less than 10 is a refreshing new label venture from Atjazz's Martin Iveson rooted in a nostalgia for early production methodology. When samplers and sequencers were the weapon of choice, processing power was more often the creative barrier composers came up against. The new series, already with contributions from big-hitters such as Osunlade, goes to prove that sometimes less is indeed more - what is more satisfying than the meticulously perfected rhythms on this garage bubbler below? As they summarise;
'Writing and producing dance music in “Less Than Ten” running processes? Indeed this sounds a little out of the norm especially for today’s DAW abilities. But where have the ideas gone?… Well, Martin Iveson also know as Atjazz has been tinkering with this idea for some time as he genuinely misses writing and producing music with limitations.
His first album “That Something” released back in1998 was written on Cubase using an Akai S3000xl sampler with 2MB of ram, 2 effects units, a Fender Rhodes and a Korg O1W, then mixed on a 12 channel mixer straight to DAT. The running processes varied in numbers but were low and these memories are the one thing that really still gets him excited today, “The energy and ideas were the strengths and not having limitless option of sound was key to strong character-full music” states Martin. “It was how much energy, hard work and feeling went into making those productions that made them memorable”'
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